Management Team

Leads B2B2G negotiations in partnerships, cross-border trade (payment, logistics, etc). Invited speaker to think-tank meetings with world leaders on topics of global trade, geopolitics and technology. (Horasis Global & Asia, MIHAS, SBPWA)

Diana Sabrain


Oversees operations, B2B marketing (digital/offline), sales, Conversion Rate Optimization, wireframing. Ex-Senior Officer from the Criminal Investigation Dept with experience in managing people at different levels.

Raihan Ali


Head of Government Affairs for Middle East at World Economic Forum; JPMorgan Investment Bank & European Parliament; Managing Partner at Spire Strategy

Matthew Hoffer

Managing Director, Europe & Middle East

Chartered Accountant, Deloitte South Africa and Ernst & Young Netherlands; Finance Audit and Risk Committee Member, International Peace College South Africa

Ziyaad Davids

Managing Director, Africa

The Tony Elumelu Foundation, Agribusiness Strategist

Yusuf Gester

Onboarding & Support Specialist

Active volunteer in the startup scene, mentored over 100 startups to over $1million in revenues. Founder of Digital Marketing Agency 3reesixty - serving clients from over 20 countries globally. National Academy of Sciences U.S.–Pakistan S&T Start-Up and Ideation Training Program

Muhammad Ahsan

Director of Marketing

A. Radhakrishnan

Director of Supply-Chain & Logistics

Pritesh is a passionate Ecommerce Expert who had worked with many big agencies in US and UK including Toptal, Ponderossa, OnTap. He also served for many startups and helped them technically to establish like ShopAppy, Supps R Us. He's earned a Magento Certified Plus Developer certification and has 10+ years of professional programming experience including 4 years of Team Lead. His expertise lies in client communication, Super Technical knowledge, Big services integrations in Ecommerce and many more.

Pritesh Modi

Head Of Ecommerce

Masum Rana

Lead Developer

Mamun Biswas

Frontend Developer

Madiha Fatima

Social Media and Content Executive

Tayyaba Ali

Social Media & Content Executive

Mr. Ahmad Jawad strarted his career from Banking Sector in the Middle East, associated with leading financial institutions of about five years. He also served in Pakistan Apex trade body in the capacity of Chairman Standing Commitee on Horticulture and Agriculture in Federation of Pakistan Chambers of Commerce and Industry (FPCCI) for the period of three years too. Besides he engaged with his agriculture business with a name of FKJ Corproation (Pvt.) Limited being an Agrian family background.

Mr Jawad also a active writer in leading news papers of Pakistan on the subject of agriculture trade and economy. He frequently made his views on media too in any important matter related to agriculture produce.

Ahmad Jawad

Country Manager, Pakistan.

Board of Advisors

Strategist, advisor, and management science researcher with 30 years of executive leadership roles as director, vice president, and senior vice president in global supply chain management, information technology, technology consulting, and supply chain standards. Advises the EU, OECD, APEC/ABAC, ASEAN, WCO, Governments, NGOs, Industry Assoc, Standards Bodies. Expert in Supply Chain Integrity, Food Chain Transparency, Trust, Traceability & Recall, Product & Consumer Safety.

John G. Keogh

Advisor to CEO

Director for the Horasis Africa international think tank. Recently founded the Horasis-Nigeria Economic Development Council after brokering strategic meetings between Horasis and the Federal Government of Nigeria.

Dr. Noel Akpata

Advisor (Africa)

ISLAMICA 500 (most influential in Islamic Economy). Advised Malaysia, Brunei and UAE governments on the Halal economy and conducts yearly research for the SGIER.

Salama Evans